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Master Meta Ads in 2025 with AI
Categories: Paid Marketing

About Course
This Meta Ads Playbook (Course) syllabus for a Meta Ads course covering all the essential topics.
This syllabus is designed to guide learners from the key fundamentals to practical application in 2025, ideal for freshers yet robust enough for those advancing in paid advertising.
Course Update
This is a regularly updated course because Meta Platforms keep evolving. In case you see any old videos, just wait for a week or two & the video will be updated for you. Use comment section on the page for Doubts & Video requests.
Comment sections are public and only required well thought comments without any profanity or misuse. Failing so can lead to Instant ban without any refunds whatsoever.
What Will You Learn?
- Master Meta’s advertising platforms, campaign structure, and the latest AI-driven optimization techniques in 2025.
- Learn step-by-step account setup, audience targeting, and creating high-converting campaigns for various business models.
- Develop skills in crafting engaging creatives, budgeting, scaling strategies, and troubleshooting ad performance.
- Understand compliance, data privacy, advanced growth tactics, and practical case studies to accelerate your Meta Ads success.
Course Content
Module 1 Introduction to Meta Ads & Platform
Lesson 1 Trainer Introduction & Course Prerequisites
04:52Lesson 2 Meta As A System
15:12Lesson 3 Meta Business Manager Hierarchy & Advertiser Tools
07:58
Module 2 Data Tracking & Diagnostics
Lesson 4.1 Pixel Dataset & CAPI Integration Setup within WordPress Website
23:07Lesson 5 How to setup Pixel Events
09:44
Module 3 Ad Manager Environment & Setting Up Campaigns
Lesson 6.1 How to Boost Ads the right way
07:26Lesson 6.2 Facebook Ad Campaigns Objective types
26:50Lesson 7 Setting up Ad Campaigns in real
34:32Lesson 8 Writing Creative Ad Copies and Headlines
27:03Lesson 9 How to make Lead Generation Campaigns
31:07Lesson 10 Meta Advertising for Local Businesses
20:52Lesson 11 How to create effective Conversions Campaigns
26:16Lesson 12 Should you run Engagement Campaigns before Conversions?
06:53Lesson 13 Preparing Video View Campaigns based Strategy
17:14Lesson 14 Judging Early Campaigns to Continue or Kill
26:47Lesson 15 Scaling Campaign Budget Strategy
23:57Lesson 16 Facebook Ads Funnels
24:38
Module 4 Laser Targeting in Meta Ads
Lesson 17 How to do Laser Targeting in Meta Ads
49:26
Module 5 Advanced Marketing Strategies
Lesson 18 Budget Planning and CBO ABO strategies
29:16Lesson 19 CBO Vs ABO Budget Strategy on Meta Ads
07:59Lesson 20 Does Duplicating campaigns for Scaling is a Good idea?
13:06Lesson 21 Power of Lookalike Audiences
26:45Lesson 22 Basic Retargeting Principles
12:35Lesson 23 Advanced Behavioral and Sequential Retargeting Concepts
14:18Lesson 24 How will Retargeting be impacted by iOS 14.5 update?
10:32
Module 6 Research Analysis & Data Backed Decision Making
Lesson 25 How to decide campaigns are performing or not?
13:47Lesson 26 Why Meta Ads results are Inconsistent
13:12Lesson 27 How to setup Automated Rules
11:18Lesson 28 How to use Audience Insights Tool
20:53
Module 7 Avoiding Account Bans, Reinstating Banned Ones & Payment Issues
Lesson 29 How to avoid account banning or reinstating
16:21Lesson 30 Payment Declined, unable to make payment from the same Card
07:45
Module 8 Marketing for Ecommerce Businesses, DTC or B2C Clients
Lesson 31 Setting up Ecommerce Manager & Product Feeds
09:54Lesson 32 How to setup Targeting for Ecommerce Campaigns
16:39
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Superb Course Covering all the necessary concepts for 2025. Course is regularly updated which is a plus.
